GEWUWO is a fashion brand founded in 2010 with the core concept of building the image of modern new female. The style of GEWUWO enhances the elegance and simple fashion. It uses natural materials, like silk, wool, cotton and linen with the colorful details. The inspiration of the elegance from the European fashion trend combines with the elements of Chinese styles. It keeps the casual and delicate characteristics together to make sure that the target consumers who are from 25 to 45 years old. It is trying to providing more and more qualified customs which have unique styles to the public.